Millions of small businesses exist in the world today but after a period of about five years, most of them will fail. LinkedIn can be used as part of your overall marketing strategy to ensure that your business does not fall among those that fail in the next five years.

LinkedIn is the worlds largest professional network and your business can use it to generate leads, increase sales, market products and services as well as hire top professionals to fuel growth. Here are five ways to grow your small business with LinkedIn:

1.     Create a LinkedIn Business Page

The first step is to create a LinkedIn company page before doing anything else. 50% more consumers are likely to buy from a small business when they have engaged with the business through LinkedIn. LinkedIn company pages are different from personal pages as with company pages, a business can market, advertise, and recruit new staff.

2.     Promote the Company Page

Share the company page with your clients, employees, and personal networks. They form the basis of your first followers who will, in turn, promote your content to other people. You could also promote the page on other platforms like email which is a great way to grow your audience.

3.     Regular Content Sharing

It is important to share content regularly, so followers can consistently have access to new and regular information. When posting be sure to include the following:

• Links as they can generate up to 45% more engagement
• Images as they can increase engagement by 98%
• "Best of" lists which can generate 40% amplification

4.     Target the Right Group

To date, LinkedIn has over 500 million users which may seem a lot to sort through. But LinkedIn has tools to help small businesses identify and target their ideal audience. People on LinkedIn update their information much more frequently compared to other social media platforms. This means that your business can be confident that you have the correct information to target the right audience.

5.     Build A Proficient Team

LinkedIn is a professional platform where people list their professional skills and qualifications. Small businesses can use the platform to get qualified personnel. Qualified and seasoned people are what a small business needs to grow. People are every businesses greatest asset after all!

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